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	<title>Comments on: Helium: Lighter than Air</title>
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		<title>By: Blog Salad &#124; Is blogging on the decline?</title>
		<link>http://blogsaladblog.com/2009/05/23/helium-lighter-than-air/comment-page-1/#comment-4874</link>
		<dc:creator>Blog Salad &#124; Is blogging on the decline?</dc:creator>
		<pubDate>Wed, 22 Dec 2010 20:45:01 +0000</pubDate>
		<guid isPermaLink="false">http://rondoylewrites.com/?p=1154#comment-4874</guid>
		<description>[...] READ MORE: &#8220;Helium: Lighter than Air [...]</description>
		<content:encoded><![CDATA[<p>[...] READ MORE: &#8220;Helium: Lighter than Air [...]</p>
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		<title>By: Freelance-ology: Should I bother? &#124; Blog Salad &#124; Ron S. Doyle - Professional Freelance Writer</title>
		<link>http://blogsaladblog.com/2009/05/23/helium-lighter-than-air/comment-page-1/#comment-107</link>
		<dc:creator>Freelance-ology: Should I bother? &#124; Blog Salad &#124; Ron S. Doyle - Professional Freelance Writer</dc:creator>
		<pubDate>Mon, 29 Jun 2009 18:55:03 +0000</pubDate>
		<guid isPermaLink="false">http://rondoylewrites.com/?p=1154#comment-107</guid>
		<description>[...] I first joined the debate over Helium last month, I found a muddled mess of speculation, PR whitewashing and marketing, unfounded haterism toward [...]</description>
		<content:encoded><![CDATA[<p>[...] I first joined the debate over Helium last month, I found a muddled mess of speculation, PR whitewashing and marketing, unfounded haterism toward [...]</p>
]]></content:encoded>
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		<title>By: Freelance-ology: My Helium Experiment Begins &#124; Blog Salad &#124; Ron S. Doyle - Professional Freelance Writer</title>
		<link>http://blogsaladblog.com/2009/05/23/helium-lighter-than-air/comment-page-1/#comment-106</link>
		<dc:creator>Freelance-ology: My Helium Experiment Begins &#124; Blog Salad &#124; Ron S. Doyle - Professional Freelance Writer</dc:creator>
		<pubDate>Sun, 07 Jun 2009 22:50:35 +0000</pubDate>
		<guid isPermaLink="false">http://rondoylewrites.com/?p=1154#comment-106</guid>
		<description>[...] Donning one of those fancy beekeeper&#8217;s hats and getting out my hornet&#8217;s nest poking stick, I also took a stab against content aggregators and other traffic-driven profit models for writers, comparing Helium.com to the Hindenburg, the famous Nazi zeppelin that exploded in 1937. [...]</description>
		<content:encoded><![CDATA[<p>[...] Donning one of those fancy beekeeper&#8217;s hats and getting out my hornet&#8217;s nest poking stick, I also took a stab against content aggregators and other traffic-driven profit models for writers, comparing Helium.com to the Hindenburg, the famous Nazi zeppelin that exploded in 1937. [...]</p>
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	<item>
		<title>By: 2 Lessons Learned During the Blogathon &#171; The Social Writer</title>
		<link>http://blogsaladblog.com/2009/05/23/helium-lighter-than-air/comment-page-1/#comment-105</link>
		<dc:creator>2 Lessons Learned During the Blogathon &#171; The Social Writer</dc:creator>
		<pubDate>Mon, 01 Jun 2009 01:20:23 +0000</pubDate>
		<guid isPermaLink="false">http://rondoylewrites.com/?p=1154#comment-105</guid>
		<description>[...] generate clicks, I didn&#8217;t expect that it would touch off a debate. But it did. Post after post, the conversation raged on, and I became less and less a part of the thread. Opportunity, [...]</description>
		<content:encoded><![CDATA[<p>[...] generate clicks, I didn&#8217;t expect that it would touch off a debate. But it did. Post after post, the conversation raged on, and I became less and less a part of the thread. Opportunity, [...]</p>
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		<title>By: Jennifer Fink</title>
		<link>http://blogsaladblog.com/2009/05/23/helium-lighter-than-air/comment-page-1/#comment-104</link>
		<dc:creator>Jennifer Fink</dc:creator>
		<pubDate>Sat, 30 May 2009 03:12:58 +0000</pubDate>
		<guid isPermaLink="false">http://rondoylewrites.com/?p=1154#comment-104</guid>
		<description>Wow.  I can&#039;t believe I&#039;m finding this post a week late.  Great stuff -- the comments, the debate.  And the Hindenburg.  Perfect.

Jenny</description>
		<content:encoded><![CDATA[<p>Wow.  I can&#8217;t believe I&#8217;m finding this post a week late.  Great stuff &#8212; the comments, the debate.  And the Hindenburg.  Perfect.</p>
<p>Jenny</p>
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		<title>By: Ron S. Doyle</title>
		<link>http://blogsaladblog.com/2009/05/23/helium-lighter-than-air/comment-page-1/#comment-103</link>
		<dc:creator>Ron S. Doyle</dc:creator>
		<pubDate>Wed, 27 May 2009 20:48:58 +0000</pubDate>
		<guid isPermaLink="false">http://rondoylewrites.com/?p=1154#comment-103</guid>
		<description>Barbara,

As I said before, my post is an analysis of a particular situation, not meant to judge your company specifically, but the Helium metaphor is apt and unavoidable.  Here&#039;s another metaphor: Like Wal-Mart, Helium succeeds through massive sales volume of deeply discounted products, products which they purchased wholesale from indigent manufacturers at an unfair wage.  And like Wal-Mart, I can only assume that many of Helium&#039;s customers (publishing partners) are financially threatened or fiscally irresponsible and could not survive without those deep discounts.  It seems to me that Helium has found its niche in a cycle of poverty---but who am I to judge?  As I said before, I plan to publish something on Helium in the near future, because I think it&#039;s unfair for me to criticize something that I have not experienced for myself---and I think it&#039;s time someone conducted a little scientific observation from the inside.  If I find that I&#039;m wrong, I&#039;ll rescind all of my aforementioned analyses.

In any case, if Helium is staffed by a group of individuals like you---as determined, thorough, and relentlessly driven to wipe clean bad press and support their company at any cost---I&#039;m certain that your non-exclusive publishing community will one day rule the written world.

Best of luck to you, Barbara.  Thanks for the comment.</description>
		<content:encoded><![CDATA[<p>Barbara,</p>
<p>As I said before, my post is an analysis of a particular situation, not meant to judge your company specifically, but the Helium metaphor is apt and unavoidable.  Here&#8217;s another metaphor: Like Wal-Mart, Helium succeeds through massive sales volume of deeply discounted products, products which they purchased wholesale from indigent manufacturers at an unfair wage.  And like Wal-Mart, I can only assume that many of Helium&#8217;s customers (publishing partners) are financially threatened or fiscally irresponsible and could not survive without those deep discounts.  It seems to me that Helium has found its niche in a cycle of poverty&#8212;but who am I to judge?  As I said before, I plan to publish something on Helium in the near future, because I think it&#8217;s unfair for me to criticize something that I have not experienced for myself&#8212;and I think it&#8217;s time someone conducted a little scientific observation from the inside.  If I find that I&#8217;m wrong, I&#8217;ll rescind all of my aforementioned analyses.</p>
<p>In any case, if Helium is staffed by a group of individuals like you&#8212;as determined, thorough, and relentlessly driven to wipe clean bad press and support their company at any cost&#8212;I&#8217;m certain that your non-exclusive publishing community will one day rule the written world.</p>
<p>Best of luck to you, Barbara.  Thanks for the comment.</p>
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		<title>By: Barbara Whitlock</title>
		<link>http://blogsaladblog.com/2009/05/23/helium-lighter-than-air/comment-page-1/#comment-102</link>
		<dc:creator>Barbara Whitlock</dc:creator>
		<pubDate>Wed, 27 May 2009 20:09:52 +0000</pubDate>
		<guid isPermaLink="false">http://rondoylewrites.com/?p=1154#comment-102</guid>
		<description>*Fire-proof materials tested and in check*

It&#039;s very hard to talk concretely about what flies in the air or through the web. But Helium is more than a website. It is a vast community, and some have had the privilege to build close relationships that form expansive parachutes to support. Each member&#039;s experience is authentic. Those that stand the test of time are most telling.

Some writers look to make connection and form community. Others are lone rangers and rely on their own jet-packs to move speedily throughout the Internet. Different patterns available for each to create.

Which writers are in the best financial shape, positioned well for future trends:

* Those who remain with their feet planted on print newspapers and magazines, in hopes of an ongoing livelihood.

* Those flying solo through the Internet, dipping in, not staying long enough to get all you can out of a website.

* Those deeply connected, who have formed networks that are solid across many Internet venues.

Here&#039;s my preferred answer: All of the above.

Helium&#039;s looking to fill a niche in the publishing world -- several niches actually. Our non-exclusive content site looks different and spawns a different breed of community than many &quot;content aggregate sites.&quot; Our Marketplace of 500 publishing partners from print magazines, newspapers and web publishers is unique. Our newspaper Community Gateway partnership program is also unique.

Helium offers a multi-platform publishing opportunity, still evolving, still rising. We offer lots of opportunities for writers now, with the infrastructure laid to offer much more down the pike.

Father time is keeping watch, and we&#039;ll see if the the fire-proofing holds.

Thanks for the opportunity to read and contribute to this discussion.

Barbara</description>
		<content:encoded><![CDATA[<p>*Fire-proof materials tested and in check*</p>
<p>It&#8217;s very hard to talk concretely about what flies in the air or through the web. But Helium is more than a website. It is a vast community, and some have had the privilege to build close relationships that form expansive parachutes to support. Each member&#8217;s experience is authentic. Those that stand the test of time are most telling.</p>
<p>Some writers look to make connection and form community. Others are lone rangers and rely on their own jet-packs to move speedily throughout the Internet. Different patterns available for each to create.</p>
<p>Which writers are in the best financial shape, positioned well for future trends:</p>
<p>* Those who remain with their feet planted on print newspapers and magazines, in hopes of an ongoing livelihood.</p>
<p>* Those flying solo through the Internet, dipping in, not staying long enough to get all you can out of a website.</p>
<p>* Those deeply connected, who have formed networks that are solid across many Internet venues.</p>
<p>Here&#8217;s my preferred answer: All of the above.</p>
<p>Helium&#8217;s looking to fill a niche in the publishing world &#8212; several niches actually. Our non-exclusive content site looks different and spawns a different breed of community than many &#8220;content aggregate sites.&#8221; Our Marketplace of 500 publishing partners from print magazines, newspapers and web publishers is unique. Our newspaper Community Gateway partnership program is also unique.</p>
<p>Helium offers a multi-platform publishing opportunity, still evolving, still rising. We offer lots of opportunities for writers now, with the infrastructure laid to offer much more down the pike.</p>
<p>Father time is keeping watch, and we&#8217;ll see if the the fire-proofing holds.</p>
<p>Thanks for the opportunity to read and contribute to this discussion.</p>
<p>Barbara</p>
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		<title>By: Nancy</title>
		<link>http://blogsaladblog.com/2009/05/23/helium-lighter-than-air/comment-page-1/#comment-101</link>
		<dc:creator>Nancy</dc:creator>
		<pubDate>Tue, 26 May 2009 14:53:04 +0000</pubDate>
		<guid isPermaLink="false">http://rondoylewrites.com/?p=1154#comment-101</guid>
		<description>Brilliant, Ron. Perfect analogy.</description>
		<content:encoded><![CDATA[<p>Brilliant, Ron. Perfect analogy.</p>
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