Blog Salad is a beacon of morality. Uh, yeah. Well, whatever, I’m a good guy so I’m coming clean with the FTC before the new rules take effect on November 1! (For those seeking more information about the new regulations, click here for a great post from Wired.com)
Hey! Haven’t heard from you in a while. How’s it going?
I heard you’re changing the some of the rules about endorsements, and even though advertisers can still bribe magazines and newspapers for positive product reviews, blogs must now disclose any freebies or payments they’ve received. So, which commissioner got duped by a sketchy blogger?
Well, anyway, I wrote you because I hear you want us bloggers to disclose everything, and since you don’t really know how you’re going to enforce such a ridiculously large task, I thought I’d take some initiative and help out.
So, without further ado, here’s full disclosure of all the freebies and perks I’ve ever received for product reviews:
- 21 May 2005. I wrote about a mysterious pipe in Moab, Utah that people use as a bottling water station. I received three free gallons of water from the pipe before I wrote the blog post.
- 6 June 2006. I wrote about the Hotel La Mansión del Pájaro Serpiente and Comedor Susana in El Remate, Guatemala. At the hotel, we received electricity and hot water at no additional charge. At the restaurant, in exchange for helping the owner’s daughter with her math homework, I received a free refill of my horchata. I was also offered as many ronrones as I could carry in my backpack.
- 10 February 2009. I wrote about the Evenflo Wheelbarrow, a two-wheeled double stroller. I did not receive anything from Evenflo in exchange for my review, however I believe I am the only owner of such a product.
- 13 March 2009. I wrote about four free resources for freelance writers. I received all four free products and services for free.
- April 2009. On April 7, I wrote about market threats to Youtube and reviewed their marketing strategy. On April 17, Youtube announced plans that closely mirrored my suggestions. After the announcement, I was given a considerable amount of validation.
- 23 May 2009. I wrote a review of Helium.com. I have received absolutely nothing of value from them.
- 25 May 2009. I reviewed the Colorado Café, a new coffee shop in Denver’s Cherry Creek neighborhood, on their opening day. When I spilled my chai tea all over myself, they brought me a new one, free of charge.
- 10 July 2009. I wrote about Leechblock, the free Firefox add-on that helps curb internet addiction. I received the free product for free, and I’ve been blocked out of my Twitter account more times than I can count.
- 15 September 2009. I wrote about my cat biting me when I tried to break up a fight. I received a nasty infection from the bite before I wrote the blog post.
- 1 October 2009. I wrote a love letter to Evernote, the free web-based note taking service. I received their free product for free, and the remotest chance of getting organized again.
Thanks, Federal Trade Commission! I think that’s everything. And it feels so good to get that stuff off my chest. Just like church! 😉
Hope you’re having a good week. Talk to you again soon!