A recent Pew Internet study finds what we all knew anyway—fewer folks are blogging these days.
In fact, only diddling around in virtual worlds like Second Life is less popular—and that’s true across all age groups, except the 74+ crowd (who blog slightly more than they IM, which is to say they do neither very much at all).
So, for us writerly types, what does this mean? Is it a sign of the blogging apocalypse? Or is this the best news I’ve read in weeks?
I’ve been very hard on the business of blogging lately, questioning the f/utility of it all, so this time I will take the high road: The general decline of blogging is positive news for professional writers.
- As the amateur bloggers wander off toward the next social media craze, the quality of blog writing will improve overall. This can only help the legitimacy of the medium.
- Less competition from the general public, who pumps content onto the internet for free. It will become easier to be heard—and paid.
- It’s a sign that my Blog Tectonics Theory may be correct.
- Blogging came first on the Web 2.0 tidal wave. A decline in citizen blogging could also signal a decline in the popularity of content mills like Helium and Demand Studios.
Of course, this all depends on whether or not folks keep reading blogs, something that they currently do slightly more than donating to charity (which is to say not much at all).
What do you think? Should we all jump the blogging ship into uncharted waters? Where would you go if the blogging ship sank?
Check out this atypically boring infographic from Mashable: Everyone Uses E-mail, But Blogging Is On the Decline [STUDY].